Skip to Main Content
Optimizely CAB Portal
ADD FEEDBACK

Email Personalization

Showing 1
11 VOTE

Additional UWG7 compliant strategies needed (DACH Market)

In Germany there is a law allowing targeted marketing to active customers under specific constraints, regulated by law (UWG §7). These come with a wide recipient base, because no newsletter opt-in is needed an offer a high value business case. Def...
over 2 years ago in Product Recommendations / Email Personalization 2 Investigating