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Optimizely CAB Portal
51 VOTE
Status Shipped
Categories Technical
Created by Guest
Created on May 3, 2021

Generic Recommendations with 'Do Not Track' enabled

When a customer currently disables cookies or has enabled 'Do Not Track' online the personalization engine does not return any results to the website meaning an empty space is displayed.

We would like generic recommendations to be returned to the front end so these products can be displayed the same way as real 'personalized recommendations'. These generic recommendations would still use the AI to decide the products based on other customers shopping habits, but would not have the same level of personalization.

With the rise of IOS14.5 and them pushing 'Do Not Track' the number of customers opting out is only going to rise.


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  • Guest
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    May 4, 2021

    Thank you for your input. We'll look into this and will let you know when and how we will be able to implement this feature.